The real-estate prices in Mumbai are sky high, so are operating costs, so is plain existence and just to be able to survive on a monthly basis is a struggle for many small businesses and artist groups. If they stay shut for much longer, they might just have to close down completely. Artists, who anyway work on a shoestring, have lost so much income on account of cancelled shows. For them, this crisis will not be over for a long time.

This also affects the employees of arts organisations and entire ecosystems and communities which surround them. Many are committed to continue paying salaries, but eventually they will not be able to pay people out of their own pocket. This has a real-life effect on livelihoods of families.
And finally our – your – life as well.

Imagine a world without theatre or music! Artists keep society together  by continuously performing and we are all being comforted at home by the very works of these artists and organisations. Now, it is time to support them back. 

This initiative is a declaration of love to the hustler and struggler that makes this city so special. Go on and help the many initiatives we have listed and if you are one who needs help, reach out.